Corporate Branding

Client: PDC Manchester

I took the lead on the re-branding of PDC Manchester. They wanted a vivid, dynamic, modern look that could be carried across an array of online and offline marketing activities and materials.

As PDC is primarily a print shop, the logo's shape was based on the idea of paper moving between three rollers - and the counters within the letters representing those rollers. The logo icon is then made from the negative space surrounding this.

After the re-brand, I built a new website for PDC; designed to be bright, colourful and appealing. It's my job to update and maintain the website as well as handling e-shots and social media posts.

I've utilised Mailchimp to design a set of PDC branded email templates. Using these, I create and send an e-shot to subscribers at least once per month.

I also put corresponding posts on the PDC social media channels. Plus additional posts that showcase some of the great design and print work produced for PDC's customers.