Campaign Identity and Digital Postcards

Client: Scenic Rail Britain

Following the Covid-19 pandemic, Scenic Rail Britain wanted a visual identity and a set of digital postcards to aid in their drive to encourage more recreational travel on Britain’s rail networks.

The logo and identity were designed using Scenic Rail Britain’s existing colour scheme. The logo incorporates a small set of icons - representing town, countryside and seaside - which have the flexibility to be used separately where required.

I also created a set of digital postcards showcasing beautiful rail lines and locations on one side and space for a message on the back. These can be sent via email or printed at home.